Our brand
Our brands are valuable assets. It is a reflection of our organisational values, and of us as individuals who represent AusTriathlon, including through our sub brands such as Aus3.
This guide has been specifically created to present all of our communications not just in a consistent and clear manner, but also in a way that presents Aus3 as a united front to the public, our members, and to our industry, distinguishing us from other sporting bodies and organisations.
This guide sets out how we present the Aus3 brand when working with visual and written elements. It provides exact advice on how to use the Aus3 logo and its related elements.
Adherence to this guide is a requirement for any use of the Aus3 brand and its related elements.
Contact
For any special requirements or questions, please contact AusTriathlon via the form below or brand@triathlon.org.au.
Copyright
This brand guide is the property of and remains at all times the property of AusTriathlon.
No parts of this brand guide may be duplicated, transmitted or used for any purpose without the prior explicit written permission of AusTriathlon explicitly.
Intellectual Property
The name Aus3 is the property of AusTriathlon, as are all of the elements shown in this guide that make up the Aus3 brand.
Aus3 Logo
Primary Logo
Our Aus3 logo is bold, vibrant, and engaging.
The customised font used is friendly and playful with its soft curves, and shows flow between the elements, representing the components of triathlon.
The rounded triangular shape is derived from the master AusTriathlon logo, and is rotated 90º so that it represents a play button – this inspires action.
Our colourful gradient represents the broad range of abilities, fitness levels, and demographics involved in triathlon, all coming together in a manner that highlights the accessibility of our sport.
Logo Variants
The primary logo has four variants:
- Colour
- Reversed
- Greyscale
- Mono
Preference for use is as per numbering.
Our logo has very vibrant colours, so it is best to supply both RGB (as the reference file for colour) and CMYK files to production teams so that they can determine the best output for their particular colour reproduction process.
1. Colour
3. Greyscale
2. Reversed
4. Mono
Aus3 Icon
The Aus3 icon is created from the Aus3 primary logo.
Application
The icon can be used for small digital applications e.g. social media or application profile images.
It is not to be used by itself outside of an Aus3 environment, or without reference to Aus3.
Reversed, greyscale, and mono variants are exceptional use cases.
DO NOT USE without approval from the Brand team.
Icon Variants
The icon has four variants:
- Colour
- Reversed
- Greyscale
- Mono
Preference for use is as per numbering.
Our icon has very vibrant colours, so it is best to supply both RGB (as the reference file for colour) and CMYK files to production teams so that they can determine the best output for their particular colour reproduction process.
1. Colour
3. Greyscale
2. Reversed
4. Mono
Co-branding
Partner logo lock ups are for approved use only by sponsors and partners. The AusTriathlon logo always appears first.
Backgrounds & Patterns
The icon backgrounds should only be used as supporting imagery where the full logo appears alongside.
Any use is to be approved by the brand team.
Our background gradient has very vibrant colours, so it is best to supply both RGB (as the reference file for colour) and CMYK files to production teams so that they can determine the best output for their particular colour reproduction process.
Standard angled gradient pattern background.
Angled gradient background pattern with staggered solid white icon pattern.
Angled gradient background pattern with staggered subtle icon pattern. Used for website backgrounds (subtle icons so they don’t compete with foreground content).
Logo Rules
Clearspace
This area shown (as a visual ratio) should be kept clear in all usages of the logo. Nothing may enter inside the clearspace area aside from the logo.
This allows the logo to be unobstructed and presented clearly amongst any other design elements.
Clearspace = ½ × Icon Height2
Clearspace = ½ × Icon Height2
Logo and Icon Don’ts
Do not use the logo or icon to replace words or letters in text.
Do not lock up text with the logo or icon.
Do not flatten the logo!
Do not squish the logo!
Do not shear the logo!
Do not use pixelated logos!
Do not cramp the logo!
Do not overlay the logo without enough contrast!
(use the reversed version instead)
Do not flatten the icon!
Do not squish the icon!
Do not shear the icon!
Do not use pixelated icons!
Do not cramp the icon!
Do not overlay the icon without enough contrast!
(use the reversed version instead)
Colours
We have provided this reference to ensure that colour reproduction is accurate and consistent between varying media.
Primary
These are the main brand colours for AusTriathlon, as used in the logo and icon.
Blue
C100 M37 Y0 K30
R58 G115 B180
HEX:
#007DFF
Purple
Pantone 520
C58 M89 Y18 K3
R128 G62 B128
HEX:
#803E80
Red
Pantone 711
C0 M97 Y75 K0
R221 G71 B97
HEX:
#FF0000
Orange
Pantone 1665
C0 M79 Y97 K0
R248 G90 B33
HEX:
#F85A21
Yellow
Pantone 130
C0 M32 Y100 K0
R242 G180 B67
HEX:
#F2B443
Secondary
These are the supporting colours used alongside the primary colours for text, backgrounds, and data representation such as graphs, charts, and infographics.
Dark Grey
C54 M27 Y36 K82
R62 G69 B69
HEX:
#3e4545
Light Grey
C4 M2 Y4 K8
R245 G245 B245
HEX:
#f5f5f5
Black
C50 M50 Y50 K100
R0 G0 B0
HEX:
#000000
White
CMYK: 0 0 0 0
RGB: 255 255 255
HEX:
#ffffff
Gradient
This gradient – as featured in our logo and icon – is an integral part of our brand. It can be used as a background in many applications.
Any use of gradient is to be approved by the brand team.
8%: #007DFF
70%: #FF0000
100%: #F2B443
Tagline
Further. Faster. Stronger. TBC
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas tincidunt libero ex, in bibendum augue euismod quis. Nunc gravida arcu orci, at tincidunt felis tincidunt at. Cras commodo ligula est, id ornare eros tincidunt vel. Duis et ligula a enim tincidunt cursus non ut nulla. Morbi eu commodo metus, id euismod erat. Duis eget justo interdum, auctor libero ut, pharetra eros. Vestibulum finibus turpis at diam finibus efficitur. Sed dictum, neque eget blandit varius, lacus dui sollicitudin tortor, iaculis sollicitudin nisl sem id leo. Etiam auctor molestie nunc. Integer rutrum accumsan convallis. Quisque fringilla ex in mauris hendrerit, eget congue lorem varius.
Typography
Our corporate typeface is Inter for all print materials and web elements, and is used in its various weights as shown. When Inter is not available, Arial can be used for all documents created in-house.
Inter Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Inter SemiBold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Inter Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Inter Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Photographic Style
We use photos to add life and context to our materials.
Photos should appear natural, and in full colour, without any filters or other obvious colour grading on them; the exceptions to this rule are hero or composite images (such as used in website homepage hero and posters), and these are to created by graphic designers.
Photos should be warm in tone, and feel optimistic and light. Avoid dark, gloomy images.
Action Photography
Ideally, subjects should be engaged in one of the sporting activities and should show them having fun, looking strong, or a sense of camaraderie. Individuals children should not be shown in isolation (i.e. running on their own with no other visible competitors or spectators).
The best photos capture the emotion of the moment (kids surprising themselves with their achievements), or the engagement between individuals (demonstrating the community that can be found in triathlon).
Community Photography
Photos should be diverse, inclusive and reflect our community – they should cater to all levels of sporting ability, age range of Aus3 target audience, and gender.
Children enjoying the event should be the focal point. They should look like they are having fun, not too distraced by the camera. The audience should feel encouraged to join the community and participate in the events.
Ideally, there should be multiple children in shot, even if only one subject is featured – i.e. more children in the background, including out of focus and in the distance. This helps show community and group participation.
Staged Photography
Staged photography is used for banners and advertising, featuring children in their ‘power’ pose. These photos should show combinations of the elements of confidence, achievement, empowerment, and pride.
Sample Assets
Sample designs are shown below. Additional designs can be commissioned via the form below.
Item Description
Item Description
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Item Description
Copywriting
The way we speak as a brand should accurately reflect who we are, regardless of the medium or the audience. To ensure consistent alignment with the Aus3 brand, we have developed the following guide.
Copy Tone
TBC
This varies depending upon the context, however we have a foundational tone that helps guide message development.
We strike a balance between formal and casual – we are an NSO and peak governing body (hence formal), yet we are friendly and approachable (hence casual). Finally, we are mostly enthusiastic and but can also be matter of fact when required – the latter is especially the case when discussing details such as insurance, sanctioning, safety, and governance matters.
By anchoring our communications to this tone, we can maintain consistency whilst adapt as required to different audiences.
Copy Style
TBC
Our copy style is generally a blend between descriptive (about the sport, event details, etc) and persuasive (why our audience should participate). The context will dictate which of these two is the more appropriate style.
Considering the brand voice, copy tone, and style in all our communications ensures that we are correctly representing our brand to our various audiences. If you have questions about how to apply these guidelines, please contact brand@triathlon.org.au.
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