;
Copied!

Our brand

Our brands are valuable assets. It is a reflection of our organisational values, and of us as individuals who represent AusTriathlon, including through our sub brands such as Ready, Set, Deadly.

This guide has been specifically created to present all of our communications not just in a consistent and clear manner, but also in a way that presents Ready, Set, Deadly as a united front to the public, our members, and to our industry, distinguishing us from other sporting bodies and organisations.

This guide sets out how we present the Ready, Set, Deadly brand when working with visual and written elements. It provides exact advice on how to use the Ready, Set, Deadly logo and its related elements.

Adherence to this guide is a requirement for any use of the Ready, Set, Deadly brand and its related elements.

Contact

For any special requirements or questions, please contact AusTriathlon via the form below or brand@triathlon.org.au.

Copyright

This brand guide is the property of and remains at all times the property of AusTriathlon.

No parts of this brand guide may be duplicated, transmitted or used for any purpose without the prior explicit written permission of AusTriathlon explicitly.

Intellectual Property 

The name Ready, Set, Deadly is the property of AusTriathlon, as are all of the elements shown in this guide that make up the Ready, Set, Deadly brand.

Colours

We have provided this reference to ensure that colour reproduction is accurate and consistent between varying media.

Primary

These are the main brand colours for Ready, Set, Deadly!, as used in the logo and icon.

Black

Process K
C500 M50 Y50 K100
R0 G0 B0

HEX:

Copy

#000000

Maroon

Pantone X
C26 M96 Y53 K10
R172 G41 B83

HEX:

Copy

#ac2953

Red

Pantone 711
C0 M97 Y75 K0
R221 G71 B97

HEX:

Copy

#FF0000

Orange

Pantone 1665
C0 M79 Y97 K0
R248 G90 B33

HEX:

Copy

#F85A21

Yellow

Pantone 130
C0 M32 Y100 K0
R242 G180 B67

HEX:

Copy

#F2B443

Secondary

These are the supporting colours used alongside the primary colours for text, backgrounds, and data representation such as graphs, charts, and infographics.

Dark Grey

Pantone 446
C54 M27 Y36 K82
R62 G69 B69

HEX:

Copy

#3e4545

Light Grey

Pantone CG1 @30%
C4 M2 Y4 K8
R245 G245 B245

HEX:

Copy

#f5f5f5

Black

Rich Black
C50 M50 Y50 K100
R0 G0 B0

HEX:

Copy

#000000

White

White
CMYK: 0 0 0 0
RGB: 255 255 255

HEX:

Copy

#ffffff

Gradient

This gradient – as featured in our logo and icon – is an integral part of our brand. It can be used as a background in many applications.

Any use of gradient is to be approved by the brand team.

0%: #AC2953
40%: #FF0000
60%: #F85A21
100%: #F2B443

Tagline

TBC

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas tincidunt libero ex, in bibendum augue euismod quis. Nunc gravida arcu orci, at tincidunt felis tincidunt at. Cras commodo ligula est, id ornare eros tincidunt vel. Duis et ligula a enim tincidunt cursus non ut nulla. Morbi eu commodo metus, id euismod erat. Duis eget justo interdum, auctor libero ut, pharetra eros. Vestibulum finibus turpis at diam finibus efficitur. Sed dictum, neque eget blandit varius, lacus dui sollicitudin tortor, iaculis sollicitudin nisl sem id leo. Etiam auctor molestie nunc. Integer rutrum accumsan convallis. Quisque fringilla ex in mauris hendrerit, eget congue lorem varius.

 

Typography

Our corporate typeface is Inter for all print materials and web elements, and is used in its various weights as shown. When Inter is not available, Arial can be used for all documents created in-house.

Download Font

Inter Bold

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Inter SemiBold

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Inter Regular

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Inter Light

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Photographic Style

We use photos to add life and context to our materials.

Photos should appear natural, and in full colour, without any filters or other obvious colour grading on them; the exceptions to this rule are hero or composite images (such as used in website homepage hero and posters), and these are to created by graphic designers.

Photos should be warm in tone, and feel optimistic and light. Avoid dark, gloomy images.

Action Photography

Ideally, subjects should be engaged in one of the sporting activities and should show them having fun, looking strong, or a sense of camaraderie. Individuals should not be shown in isolation (i.e. running on their own with no other visible competitors or spectators).

The best photos capture the emotion of the moment (sense of achievement or exhaustion), or the engagement between individuals (demonstrating the community that can be found in triathlon).

Community Photography

Photos should reflect our Aboriginal communities – they should cater to all levels of sporting ability, age range of the target audience, and gender.

Participants enjoying the event should be the focal point. They should look like they are having fun, not too distraced by the camera. The audience should feel encouraged to join the community and participate in the events.

Ideally, there should be multiple participants in shot, even if only one subject is featured – i.e. more participants in the background, including out of focus and in the distance. This helps show community and group participation.

Sample Assets

Sample designs are shown below. Additional designs can be commissioned via the form below.

Item Description

Item Description

Item Description

Item Description

Item Description

Copywriting

The way we speak as a brand should accurately reflect who we are, regardless of the medium or the audience. To ensure consistent alignment with the Ready, Set, Deadly! brand, we have developed the following guide.

Ready, Set, Deadly brings together First Nations culture and community through swim, bike and run activities. Our voice celebrates connection to Country and mob while making these physical activities welcoming and accessible. We use language that resonates with Indigenous communities, sharing stories and experiences that emphasise family connections, cultural safety and community achievement over individual success.

Language Guidelines for Cultural Respect:

  • Consider soliciting feedback from our TriMob consulting partners prior to release of any important communications
  • Use “mob” when referring to family/community groups
  • Employ terms like “deadly”, “solid” and “proper” appropriately
  • Use “Aboriginal and Torres Strait Islander peoples” (not “Indigenous” alone)
  • Capitalise “Country” when referring to traditional lands
  • Avoid generalising about “Aboriginal culture” – recognise that this encompasses a diversity of different cultures
  • Use local language terms only with community permission
  • Recognise that there are regional variations in Aboriginal English and avoid any specifics that will potentially be misunderstood in other regions.

If you have questions about how to apply these guidelines, please contact brand@triathlon.org.au.

 

Request Assets

"*" indicates required fields

Name*
Please let us know the assets that you require and why.
This field is for validation purposes and should be left unchanged.
BACK TO HOME
© Copyright 2023 Triathlon Australia Ltd. All rights reserved.