Australia’s High Performance team across Elite Men, Women and Para athletes stepped out in style on the world stage in Yokohama, debuting the new Cuore Team Polo – the first release in an athlete-designed range of lifestyle and training apparel built for the demands of elite sport.
AusTriathlon is proud to announce a new partnership with Cuore of Switzerland, who join as the organisation’s Official High Performance Training and Lifestyle Apparel Partner.
This collaboration marks a major advancement for AusTriathlon’s High Performance program, providing athletes, coaches and staff with premium apparel purpose-built for the demands of elite triathlon.
From the rigours of daily training to the lead-in to international competition, the partnership with Cuore of Switzerland ensures our High Performance team is supported with high-quality training and lifestyle wear suited to all conditions.
Underpinned by a shared focus on innovation, quality and an athlete-centred approach, this collaboration reflects the professionalism and ambition that define AusTriathlon on the world stage.
Tim Harradine, CEO of AusTriathlon, said:
“High performance is built in daily training, not just on race day.
This partnership with Cuore supports that work by ensuring our athletes and staff are equipped with apparel that is fit for purpose in a full-time High Performance environment.
We’re pleased to welcome a partner that aligns with our athlete-centred approach and supports our ambition on the world stage.”
Drew Johnson, General Manager at Cuore of Switzerland, said:
“CUORE of Switzerland is proud to partner with AusTriathlon in a collaboration supporting High Performance athletes as part of the high performance program.
The partnership includes training apparel for national team athletes, with a strong focus on performance, technical quality, and athlete-led design.
It will also be supporting athletes within the High Performance training environment on the Gold Coast, which is where the work is done every day.
Built around a shared commitment to performance, progression, and athlete experience, we’re looking forward to working alongside AusTriathlon over the coming years”
Shaun Stephens, High Performance Director of AusTriathlon, said:
“This partnership with Cuore elevates our daily training environment, ensuring our athletes are supported by world-class apparel that delivers on performance, durability, and comfort.
Just as importantly, high-quality uniforms that team members are proud to wear play a critical role in shaping our identity and reinforcing a high performance team culture across the AusTriathlon program.
It’s about creating an environment where athletes not only train like the best but feel and represent it every day.”
This partnership between AusTriathlon and Cuore of Switzerland will play a key role in supporting Australia’s High Performance athletes as they continue their journey toward international success.
For more information on Cuore products visit https://au.cuore.ch/
